Voices, Views, Values, Visits To The Dead, Fallen Stars, Windy Knights, Frogs In The End.Build a Content Library With Legs

You already know that social media works best when you post frequently, but you may not have the time to prepare new content every week. However, you don't need to publish something brand-new every time. Instead, build your own content library with plenty of "recyclable" messages.
Follow these steps and you'll be ready for anything the market throws at you.
Create a list of questions you answer frequently. These will probably include common concerns, such as buyers wondering about low appraisals, down payments, and timing the market. Sellers often ask about preparing their home for sale, and how to manage viewings.
Prepare one new content item every week. This way you won't feel overwhelmed. Think of a topic that you can post every few weeks or months. Don't overthink it, just think about past client interactions, and write your content is as if you're talking to them about their concerns.
Use multiple content formats. For example, you can prepare an email, social media post, blog post and even a meme for each new content idea.
Keep track of top performers. While there's no guarantee that it'll be as big a hit the next time it's published, you'll eventually learn which content performs consistently. You can use this knowledge to write more popular content.2
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